A lot of you might be asking, “Is this blog dead?”, or “Is Thaipografik dead?”, or “Is the Thaipografik blog dead?” The answer to all of the above is an energetic, “No.” But this might be seemingly-so based solely on the lack of activity in the past 60 some-odd (sleepless) days. So where the fuck have I been? Allow me to explain.
I took a very exciting role at Crispin Porter + Bogusky as the Design Director and it has been absolute mayhem. Controlled chaos, as I like to phrase it. The people are astoundingly hilarious, the work is great, and the leadership, focused. CP+B Toronto is one of the few agencies in town that truly value execution and understand how solid graphic design, typographic care, and craft, in every aspect of the work, can wildly increase the visibility of an ad campaign while keeping the core idea in tact— An advertising and design philosophy made famous in the 60’s by one of my design heroes Herb Lubalin. On top of that, to my surprise, CP+B Toronto is —fully— digital in every way possible. A great dev team, solid user experience group and cogs that get the space. A huge thumbs up.
So to sum up my experience so far, I’m tired but thrilled. Looking forward to lots of exciting work at CP+B, and just between you and I, I’m going to try a lot harder to pick up the momentum here.
If you’re a designer and want to join our team, gimme a shout @ jthai at cpbgroup.com. Keep in mind, this isn’t a job post, but I’m always up for a tasty cool beverage.